http://www.businessweek.com/print/innovate/content/feb2008/id20080220_372003.htm
Matt Vella writing in Business Week says that CEO Schultz will make public on March 19th his detailed plan for recentering Starbucks (which has, I must say, been blown a bit off course in the market winds of the last few years.) The article mentions a number of suggestions including the use of social networking tools to foster communities and facilitate social interaction at individual stores and creating microstores devoted solely to making coffee.
Thursday, February 21, 2008
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